Yet, while this article by Dr. Janet Johnson talks about Twitter as another setting for candidates to use, SNARK - Twitter's winning trait - might just be changing the Election rhetoric, as well as the rhetoric of candidates as well.

Now, looking at the stats, there's no doubt that Twitter is a medium that people use in order to discuss politics, but it's actually the sound bites that leave the biggest impact. With trends like #horsesandbayonets dominating the Twittersphere, the audience is evidently keyed into the snark aspect of the election. In fact, according a Vancouver Sun article, people are more interested in what the Twitter feeds are saying more than the actual articles or accounts in the news.
This leads us to ask, what kind of impact is this leaving on the candidates themselves?
Because the one liners lead to much more satisfactory trends than some statistic or a long-winded, sophisticated speech, President Obama, according to this article has changed from a tone of hope to to one of snark.
Even Governor Romney agrees in the power of snark, as he told New York Times that ahead of the first debate his strategy was to memorize one liners.
And despite some critics, the snark rhetoric is winning. According to most pundits, the final debate, where President Obama scored multiple one liners, was considered absolutely a win for President Obama.
So, what kind of snark are we talking about? Let's recap...
At the final presidential debate, President Obama showed a true transition from the hope rhetoric that he has for a long time exemplified, to the more Twitter approved, snark rhetoric.
1. President Obama's Seinfeld experience.
While discussing Russia in foreign policy, in response to Governor Romney's statement that Russia is the #1 geopolitical foe, President Obama channeled his inner George Constanza.
"The 1980s, they're now calling to ask for their foreign policy back because, you know, the Cold War's been over for 20 years." - Obama
2. “Well, governor, we also have fewer horses and bayonets, because the nature of our military’s changed. We also have things called aircraft carriers that planes land on and submarines that go under water.” - President Obama
This particular one liner was so "snarky" that more than 100,000 people tweeted about it within a minute of the president's saying it. In other words, in the Twittersphere rather than remarks about the statistics of the actual number of ships in the navy, it was Obama's snark that dominated. As a result, for those who have resorted to Twitter as their news source, that puts Obama in the lead or at least in the forefront of people's minds.
3. “[Romney is] changing up so much and backtracking and side stepping we’ve got to name this condition he’s going through, I think it's called... Romnesia." - President Obama
#Romnesia has for a while circulated the Twittersphere, indicating the impact of the snark rhetoric.
This particular shift and importance of Twitter even in our elections, might be a tad troubling. After all, how are we changing the rhetoric of elections? Debates?
Is President Obama's snark rhetoric what we need to hear? Is Twitter ultimately healthy for our elections? I mean sure, the candidates can get more coverage, but if it changes how they're talking then, is it really all that great?
Although there is a typical positive response to snark, does it in the end affect how people vote?
Please share your thoughts or any particular tweet/trend that you found to be satisfying!